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style guide

In the post on consistent branding, I suggested creating a style guide. This is a simple process which will save you plenty of time later. To create a print and online style guide, just gather the following items in a paper file folder and in a dedicated computer file folder:

Print File:

  • List of signature fonts
  • Standard colors formulas (PMS, CMYK and online color recipes)
  • Tagline(s)
  • Past promotional ads and tear sheets

Computer Folder:

  • Logo(s) in color and in black and white
  • Zipped files of signature fonts
  • Company biography text (two versions: one longer and one short)
  • Key product descriptions and photos
  • Headshots of top management (.jpgs)
  • List of researched keywords
  • Prepared reusable ad copy (elevator speech, mission statement, standard press release, sales sheets, flyers, etc.)
  • Contact information and log-in information for all online networks (Facebook, Twitter, industry specific forums, etc.)

    “Nicole is an excellent writer, I asked her to edit a sales page and she did a wonderful job crafting my words into a much better document that is attracting clients. Nicole had a very quick turnaround time and was very professional in dealing with my needs. –Diane Ness”

    “When I first met Nicole, I knew she would be a part of my company's marketing plan to take our business to the next level. She implemented and delivered a product idea, within 3 weeks, which was excellent turnaround. Nicole knows that we need to grow our business and she is working diligently along side our goals, to help us achieve success at the next level of our business. We are utilizing her in a variety of areas including writing, product descriptions, web site optimization, presentation clarity and more. –Barb Warner.”

    “Nicole acts as the marketing department for my business. She has great ideas, knowledge about the market and attention to detail on the projects we have hired her for. She has taken our business to the next level even during this tough economy. –Lori Firsdon”

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