style guide

In the post on consistent branding, I suggested creating a style guide. This is a simple process which will save you plenty of time later. To create a print and online style guide, just gather the following items in a paper file folder and in a dedicated computer file folder:

Print File:

• List of signature fonts
• Standard colors formulas (PMS, CMYK and online color recipes)
• Tagline(s)
• Past promotional ads and tear sheets

Computer Folder:

• Logo(s) in color and in black and white
• Zipped files of signature fonts
• Company biography text (two versions: one longer and one short)
• Key product descriptions and photos
• Headshots of top management (.jpgs)
• List of researched keywords
• Prepared reusable ad copy (elevator speech, mission statement, standard press release, sales sheets, flyers, etc.)
• Contact information and log-in information for all online networks (Facebook, Twitter, industry specific forums, etc.)