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style guide
In the post on consistent branding, I suggested creating a style guide. This is a simple process which will save you plenty of time later. To create a print and online style guide, just gather the following items in a paper file folder and in a dedicated computer file folder:
- List of signature fonts
- Standard colors formulas (PMS, CMYK and online color recipes)
- Tagline(s)
- Past promotional ads and tear sheets
Computer Folder:
- Logo(s) in color and in black and white
- Zipped files of signature fonts
- Company biography text (two versions: one longer and one short)
- Key product descriptions and photos
- Headshots of top management (.jpgs)
- List of researched keywords
- Prepared reusable ad copy (elevator speech, mission statement, standard press release, sales sheets, flyers, etc.)
- Contact information and log-in information for all online networks (Facebook, Twitter, industry specific forums, etc.)
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