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good writing

Good writing is crucial in this information age—for your customer’s benefit and for the success of your business. The internet is composed of endless words, phrases and stories. Consumers are looking for answers and information.

However, with all these words at our fingertips, we do not read.

We scan.

We are insatiably information-hungry—and extremely impatient. We expect the copy we read—on a brochure, on a website or in a letter—to be broken up into bite-sized chunks and delivered to us in pre-digested form. Browsability is almost as important as grammar.

Good writing = Competence

As readers, we also equate attractive, well-written copy with competence. Everyone has their grammatical pet peeves—whether it is text speech (which is gr8 4 ur phone but not 4 copy), misspelled words or run on sentences. When a potential client reads your wedding stationery site but sees that you have spelled stationery with an “a” (stationary)—they immediately question your quality.

Improved search engine placement

The best reason to have excellent writing on your website and blog is to help improve your SEO (search engine optimization.) Web spiders DO read. Proper spelling and grammar along with targeted keywords improves your search engine placement.

Whether in print or online, it is worth the time to create valuable content with near-perfect grammar for your customers.

    “Nicole is an excellent writer, I asked her to edit a sales page and she did a wonderful job crafting my words into a much better document that is attracting clients. Nicole had a very quick turnaround time and was very professional in dealing with my needs. –Diane Ness”

    “When I first met Nicole, I knew she would be a part of my company's marketing plan to take our business to the next level. She implemented and delivered a product idea, within 3 weeks, which was excellent turnaround. Nicole knows that we need to grow our business and she is working diligently along side our goals, to help us achieve success at the next level of our business. We are utilizing her in a variety of areas including writing, product descriptions, web site optimization, presentation clarity and more. –Barb Warner.”

    “Nicole acts as the marketing department for my business. She has great ideas, knowledge about the market and attention to detail on the projects we have hired her for. She has taken our business to the next level even during this tough economy. –Lori Firsdon”

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