Videos sell high-end luxury homes
Luxury Home Video
Client:
Promedia, a video and multi-media company
Problem:
Promedia partnered with a local luxury realty firm to create video walk-throughs for high end home. But in order to maximize the time shooting, the actress required a script which would need to be written concisely. A shooting script needed to be created before any of the shots could be scheduled.
Solution:
The video script needed to highlight the home’s best features and takes the actress through the home in a logical order. I toured the home with the home owner, as they highlighted their favorite aspects of the home.
The script needed tremendous input from the owner, the video firm and the voice actress. As the script writer, I needed to create compelling copy while keeping in mind the limitations.
Results:
Several versions were written for the video script, modifying the words to fit the shooting schedule, the home’s features and the home owner’s input. The video was used on the realtor’s site, video sites and in promotional materials. It allowed high end buyers to get a sneak peek of the home without having to schedule an appointment.
