Resume

Experience

Freelance Writer and Marketing Consultant

September 2001 to Current, Springboro, OH

Write, design and consult for a variety of small businesses, both B2B and consumer. Write and edit SEO copy, product descriptions, website articles, blog entries and marketing collateral. Project managed website rebranding, marketing campaigns, information products and blasts.

Director of Marketing, American 3B Scientific

August 2000 to September 2002, Tucker, GA

Responsible for all US marketing plans, materials (including catalogs and direct mailers), promotions and tradeshows. Introduced a marketing campaign to pharmaceutical companies, resulting in a 15% increase in overall sales.

Director of Marketing, Market Track, Inc.

April 2000 to September 2000, Atlanta, GA

Redesigned all marketing materials and website, created special promotions, and conducted a competitor analysis program and list management.

Marketing Manager, Miller-Freeman/Pulp and Paper Group

June 1999 to May 2000, Atlanta, GA

Organized magazine’s marketing efforts, sales promotions and budget controls. Created and managed materials such as media kits, fact files and brochures. Prepared and conducted research for advertiser’s studies as well as annual readership and brand awareness projects.

Marketing Manager, Cathy’s Concepts

January 1995 to April 1999, Indianapolis, IN

Managed all aspects of both wholesaler and retailer activities, including budgeting, designing, product launches, catalog creation, advertising, trade shows and newsletters. Launched retail division and managed website creation. Hired and managed photographers, designers and printers, keeping under budget at all times.

Education

Bachelor of Arts, Communication, Spring Arbor College, 1994

Graduated with Honors in Communication major, specializing in Professional Writing and minoring in Marketing, Public Relations and Market Research.