Good news and a creative venture

Client:

Midnight Oil Scrapbook Design, Inc., scrapbook wholesale company

Problem:

MOSD, Inc. has several exciting developments to announce including new designers and new product lines. They needed several targeted press releases written as well as a media kit created for an upcoming trade show.

Solution:

A press release must follow certain guidelines while highlighting the newsworthy aspect of the release. The media kit allowed us to be creative while using MOSD, Inc’s actual products.

After interviewing Alison, the owner of MOSD, Inc, I was able to quickly identify the newsworthy aspect of their press releases. The media kit required working…

Improved marketing materials increases perception

Client:

Cobblestone Village and Café, small town café and home décor shop

Problem:

Cobblestone Village and Café is a wonderful gem, nestled in Waynesville, Ohio. It offers lunch and dinner along with a fully stocked home décor shop and design services. They were in need of new, updated  photography and marketing materials.

Solution:

After determining what they needed, we worked closely with a local photographer to capture new, warmer photos and a talented graphic designer to create redesigned marketing materials.

Press releases were created to drive additional traffic to their website and to their dining room. We also took extra…

Videos sell high-end luxury homes

Luxury Home Video

Client:

Promedia, a video and multi-media company

Problem:

Promedia partnered with a local luxury realty firm to create video walk-throughs for high end home. But in order to maximize the time shooting, the actress required a script which would need to be written concisely. A shooting script needed to be created before any of the shots could be scheduled.

Solution:

The video script needed to highlight the home’s best features and takes the actress through the home in a logical order. I toured the home with the home owner, as they highlighted their favorite aspects of the…

Home staging firm requires a beautiful, clean web design

Client:

Regeneration: Living by Design, home staging business

Problem:

Laurie Montano at Regeneration: Living by Design knew she needed a website but she also knew she didn’t want it to be crowded and cluttered. It needed to communicate her simple, clean style while offering information about her home staging services.

Solution:

A customized WordPress blog was chosen for its simplicity and ease of updating. The colors, images and branding would carry through to the rest of her marketing materials.

Results:

A customized WordPress blog allowed for a simple design but with great functionality. A gallery permits both Before and…

Learning and Leading—Women’s Conference Launches

Client:

Women in Business Networking Leadership Conference

Problem:

Women in Business Networking is a Dayton powerhouse, connecting women from across industries for networking, education and empowerment. In 2009, WiBN planned a leadership conference with breakout sessions, display booths and keynote speakers at Sinclair  Community College. It promised to be a vibrant, educational event but required consistent, persistent marketing.

Solution:

The WiBN had the advantage of regularly attended monthly events, a targeted mailing list and plenty of positive buzz. The solution to a well-marketed event was to empower the passionate women of WiBN to evangelize to their spheres of influence.…

Popular speaker becomes published author

Client:

Anonymous

Problem:

A popular public speaker needed to create back of the room sales with printed books and media items. But they were too busy, consulting and speaking to create their own written materials.

Solution:

After I attended several of their seminars, we were able to come up with a table of contents for potential topics for their book. We decided to create a series of blog posts with excerpts from each chapter to create double-duty text.

With the table of contents and working knowledge of their teaching points, I was able to create rough chapters which the…

Helpful advice paves the way

Client:

LogoCare, logo design experts

Problem:

This business-to-business company needed to create awareness of the many design services they offered, including logo design, animation, mascot creation, web design and custom printing.

Solution:

Keylocke created a series of articles to be used in newsletters and in article marketing. These articles were short but functional, discussing design services as well as practical marketing tips such as loss leaders, risk reversal, customer satisfaction and passive income.

Results:

The articles were distributed through multiple channels. Featured in their newsletters, they keep LogoCare at the front of mind with their useful tips. The article…