Professional Profile

Fifteen years of practical experience in marketing and professional writing, including as a freelance writer. Bachelor of Arts in Communication, with minors in Marketing, Advertising, and Public Relations and a specialization in Professional Writing. Graduated with Honors in major. Proven ability to write compelling text with a marketing angle.

Experience

Keylocke Writing Services Freelance writing services provided for a number of clients.

Owner/Writer Write and edit SEO copy, product descriptions, website articles, blog entries and marketing collateral for a variety of clients including jewelry, bridal, marketing, clothing, household goods and health industries.

American 3B Scientific Worldwide wholesaler of anatomical models and medical educational supplies.

Director of Marketing Responsible for all American marketing plans, materials (including catalogs), promotions, and tradeshows. Exemplary Accomplishments Created materials such as multiple national catalogs, trade show exhibits and brochures. Directed local freelance staff and in-house staff Introduced a successful marketing campaign to pharmaceutical companies, which resulted in a 15% increase of overall sales.

Market Track, Inc Local business-to-business telemarketing and lead generation firm.

Director of Marketing Responsible for redesign of marketing materials and web site, creation of special promotions, competitor analysis programs and list management

Miller Freeman/Pulp & Paper magazine group Top-rated, national business-to-business magazine servicing the pulp and paper industry.

Marketing Manager Responsible for magazine's marketing efforts, sales promotions, and budget controls. Exemplary Accomplishments Created and contracted materials such as media kits, fact files, and brochures. Prepared several research questionnaires for advertiser's studies, as well as annual readership and brand awareness projects. Analyzed the final data, assembled reports, and utilized data in collateral pieces.

Cathy's Concepts, Inc./Marilyn's Keepsakes National, award winning bridal and jewelry accessory catalog wholesaler (Cathy's Concepts) and national mail order catalog retailer (Marilyn's Keepsakes).

Marketing Manager Responsible for managing all aspects of both Cathy's Concepts and Marilyn's Keepsakes marketing departments on a national scale. Wrote, designed, and produced all internal and external materials. Exemplary Accomplishments Marketing Introduced new product lines (accessories, gifts, etc.) and later, added a new commercial venture (Marilyn's Keepsakes retail division.) Assisted in creating and managing Cathy's Concepts annual budget, marketing plan, and sales plan. Hired and directed designers, photographers, and printers for both companies’ catalog production. Professional Writing Created all national advertisements, brochures, flyers, direct mail, and promotional materials. Wrote and edited the quarterly newsletter, "Details" distributed to over 4,000 customers, as well as the monthly employee newsletter. Revised and edited Cathy's Concepts best-selling 146-page wedding planner. Design and Layout Produced annual 116-page full color Cathy's Concepts catalog. Responsibilities included page design, layout, art direction, typesetting, film production, quoting, billing and printing aspects.

Education 1990 - 1994

Spring Arbor College, Spring Arbor, Michigan, Bachelor of Arts in Communication, Honors in Major. Specialization: Professional Writing Minors: Marketing, Public Relations, Advertising, Market Research