Solid, well written copy is the life blood of your website. Whether product descriptions or articles, the copy placed on your web pages is both valuable to your customers as information and valuable to search engines as a way to classify and rank your web pages.
My successful approach is to tell stories. People love to hear stories and tales and as web copy, it convinces them to buy. We find stories compelling and more interesting than a list of factual information. So by working a story and tangible, visual elements into your copy, your customers can envision themselves using your product. A few examples of this technique can be found in my Portfolio.
Just as your ears perk up when the pastor starts to tells a story within a sermon… Or when you read a testimonial instead of a dull list of product benefits—a story lets the reader imagine your product or service in use.
In my 15 years of freelance writing and marketing experience, I have found this approach to be the most successful in creating actionable copy that still appeases the search engine spiders. The pertinent information is relayed easily through conversational copy that keeps the reader reading. And the appropriate key word phrases are sprinkled throughout, keeping the search engine spiders busy indexing your site.
My writing style concentrates on readability, logical keyword usage and storytelling. I write articles, web content, product descriptions, ebooks and newsletters that are useful, memorable and easy to read. You can find several samples of these in my Portfolio or you can contact me for a free quote of your next writing project.
My extensive marketing experience—as a former marketing manager and director of marketing—filters into every piece I write. I understand the kind of writing that motivates people to act. There is a fine line between writing compelling copy that convinces your reader to buy and the kinds of text that ranks highly in the search engine placements. At Keylocke Services, I write functional and successful copy that excels at both of these objectives.
So let Keylocke Services unlock new solutions to your copy problems. And let me begin to tell your story. |
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