Solid, well written copy is the life blood of your website. Whether product descriptions or articles, the copy placed on your web pages is both valuable to your customers as information and valuable to search engines as a way to classify and rank your web pages.
My successful approach is to tell stories. People love to hear stories and tales and as web copy, it convinces them to buy. We find stories compelling and more interesting than a list of factual information. So by working a story and tangible, visual elements into your copy, your customers can envision themselves using your product. A few examples of this technique can be found in my Portfolio.
Just as your ears perk up when the pastor starts to tells a story within a sermon… Or when you read a testimonial in...
Bad copy on your website is worse than no text at all. Whereas an empty page says nothing about your company, products or service, a poorly written page will decrease your company’s image. As it is said, “It is better to remain silent and be t ...
Do you need word CPR on your lifeless web text? Is your website littered with yawn inducing rhetoric or is it chockfull of exciting, compelling text?
The current trend in web copy is to fill up page after page with boring, key word loaded article ...
Good copywriting causes action. Manufacturer copy that just states colors and measurements or uses the same old phrases that are used on million of web pages does little to cause anything except yawns.
But vibrant text—copy with electric word ...
"An excellent service. I hired a writer and got a marketing consultant who writes excellently too. When someone is really focused on quality, it shows and I could not be more grateful for the work provided. [She] is the best I have ever worked with and has provided more than the full time staff I have previously employed! Thank you!”
"Once again, thank you Keylocke for your professional, timely and quality services.”
"Nicole is outstanding! She is a pro who believes in going the extra mile. She is a terrific writer who understands marketing as well.”
Method to the Madness I just love Target's Method products. I always try to buy ecologically sound products but I also hate to overspend, especially on household cleaning products. (Or it just might be that I hate to clean my house&#... More About this Article
Practice What You Preach As I'm writing a teleclass that's being presented later this month, I'm feeling a bit convicted by some of the business sense I am passing along. My seminar is about creating a marketing calendar for 2008, filli... More About this Article
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